Eden Trees

Eden Trees, a family-owned arboriculture business in Tauranga, New Zealand, offers professional tree removal, pruning, and garden maintenance services. With over a decade of experience, Nathan leads the company, ensuring top-quality workmanship and a professional approach.

Challenges: Eden Trees used to rely heavily on the classic tradie combo of word of mouth and Google Ads. Nate originally reached out because his last 'marketing man' had moved on, and he wanted someone to continue the same old. His brief was to generate 7 leads per week. I accepted.

Ando's Marketing Solutions:

Move away from paying for leads. Quick. Yes, Google ads can be a reasonably reliable acquisition channel, but you sure do pay for it. My strategy involved utilising the extensive email database of Eden trees to re-engage old prospects with $0 ad spend and maximising the power of social media for long term growth.

1. SEO Optimization:
   • Keyword Strategy: We identified and prioritised high-impact keywords that were known to be searched a lot in our local area
   • On-Page SEO: Optimised title tags, meta descriptions, and website content to incorporate targeted keywords.
   • Reviews: The most underrated SEO strategy out there - get more 5 star Google reviews.
2. Social Media Management:
   • Profile Update: Revamp social channels to give customers all the information they want to dig further.
   • Content: Crafted engaging posts showcasing Nathan and Matt's expertise and practical gardening tips.
3. Email Marketing:
   • Targeted Campaigns: Implemented automated email campaigns for seasonal tips, keeping clients informed and engaged.
   • Performance Tracking: Analysed campaign metrics to refine strategies and maximise open and click-through rates.

Results:

• Increased Work: We went from 2 weeks in the pipeline to almost 2 months, taking a lot of weight of Nate's shoulders.
• Improved Search Rankings: Eden Trees appears in the top 5 for at least 4 key search terms, driving significant organic traffic.

In Nate's words:

"Andy is awesome, great with communication and provides step by step progress."

By partnering with Ando's Marketing, Eden Trees has successfully enhanced their digital footprint, connecting more effectively with their target audience and extending their pipeline.