Mitchells Nutrition is a New Zealand-based brand known for premium bone broths, collagen, and protein supplements. Their mission is to bring traditional nutrition to modern life, using clean ingredients and time-tested methods.
The team wanted to drive more revenue and collect more data from their website visitors. Their existing pop-up and welcome email setup didn’t reflect the quality or depth of the brand. The goal was to build a proper welcome flow in Klaviyo that felt considered, on-brand, and would start driving value from day one.
I started by working with the team to segment their audience based on buying intent and life stage. From there, we built a five-part welcome flow with personalised touchpoints:
We also updated the pop-up form with smarter targeting and clear value upfront.
Across every key metric, the new welcome flow outperformed the previous setup:
And all this within 2 weeks of launching + from fewer recipients, because the new flow had just launched and hadn’t fully ramped up yet.
“Andy was awesome to work with. He helped us (Mitchells Nutrition) set up a really elevated Klaviyo welcome flow that started performing straight away. He was super thorough, fast, and just really easy to chat to and work with! We felt in good hands the whole way through and learned a lot in the process. Would absolutely recommend working with him.”
— Sarah, Mitchells Nutrition
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